"It has been challenging to find an effective way to reach the upscale female demographic via traditional media outlets.
MyScoop has provided the means to connect and communicate with powerful females--women who work hard and therefore reward themselves. Utilizing non-traditional marketing such as MyScoop to reach women who make significant purchasing decisions is an effective alternative to traditional media. MyScoop allows Adamson Ford to provide relevant messaging to a targeted demographic of sophisticated women by approaching them through a medium that is applicable to their lifestyle." - Sarah Israel Marketing Director Adamson Ford

"We were very pleased with our partnership with My Scoop Mississippi for the Beaus and Belles Event on October 20.  We certainly did not know how many people would be at the event or vote when we were first contacted about hosting the party.  The attendance for the party was outstanding and with over 2000 votes gathered, we feel that the exposure we received for both The Rogue and 4450 was well worth our expense.  The My Scoop staff was very professional and always ready to answer any question we had regarding the event.  The success we had with the Beaus and Belles event could not have happened without My Scoop." - Luke and Alison Abney - Owners, The Rogue and 44|50

"We partnered with My Scoop and came up with an innovative way to market our cooking classes.  They suggested a contest, and were very impressed with the number of quality responses received almost immediately!  We look forward to working with My Scoop again." - Kim Brown - President, Ivy & Devine Culinary Group

"As a Scoopette, not only do you get discounts at countless fabulous stores, but you feel like a celebrity at the events when swag bags are passed out! Only Scoopettes get to take the Swag Bags home and plunder through to find extraordinary treasures reserved only for you!" Meredith McLaughlin, Scoopette Club Card holder

My Scoop is such a great resource for all things women love - Everything from home decor and personal fashion to travel and leisure.  The articles and emails keep me up-to-date on the latest trends and interesting facts.  It's great to have an outlet that really promotes local businesses and gives me access to them.  I love reading the articles. They are so true to life and written just like I were having a conversation and totally get where the writer is coming from.  I can connect with My Scoop! -Lindsey Webb, reader

If you are a fashion retailer targeting women in the Southeast, you'll want to know MyScoop as a media outlet.  If you’re any other business owner, well, I’m here to tell you… Elizabeth Fowler is one of the smartest businesswomen I’ve encountered in a long time, and she has some business scoop to share. -Marianna Hayes Chapman, ResultsRevolution.

The Southern consumer has been incredibly receptive to the Kara Janx brand and we lover her back!  The Southern woman is unique because she is not afraid of color, is chic and sophisticated and really wants to stand out in the crowd.  Unlike in other parts of the country where the general trend has shifted rapidly towards very casual clothes, the South has preserved the “old world” tradition of really dressing up for the appropriate occasion and putting the time and effort in to look glamorous.  This is not to say that the Southen woman hasn’t evolved with the times—she is modern and looks towards the new trends, while retaining a sense of glamour and sophistication all the same time.  -Kara Janx, Women's Fashion Designer.

I love My Scoop!  The innovative ideas of your staff always amaze me.  Just when we think we have seen it all, you blow us away.  Can’t wait to work with you again on another My Scoop Event!  -Corey Ravenstein, Partner - Juniker Jewelry Co.

We are continually impressed with My Scoop's ability to bring together elements that add up to something greater than the sum of its parts!  -Jim Moritsugu, Marketing Director - Mississippi Symphony Orchestra

Thanks for everything you're doing.  I think My Scoop Mississippi is the best thing ever! -Jade Simmons, relevant, passionate and hip classical pianist

I am thrilled to see the success of My Scoop.  If ever there should be a "must-have" at your fingertips My Scoop is "it".  What more could a girl ask for than to have some of the greatest things in life right before her?  My Scoop is in touch with the hottest trends and fashions.  Your creativity cannot be beaten!  -Angela Johnson Phillips & Billy J. Phillips, Mary Kay Independent Consultants

I love the concept of a local site targeting my demographic!  My Scoop has done a great job marketing itself in Mississippi! -Tina Leung, The Cirlot Agency

I love My Scoop.  The writing has a super fun, fresh style! -Kathleen Bruno, Creative Director, Viking Cooking School - Ridgeland, MS

I bought several items after I saw them on the site.  I love it! -Megan West, Jackson reader and media personality

The MyScoop concept in general and the Cupcake Party specifically are wonderful, fun ideas and you're doing a great job! - Liz Boland Patterson, Jackson reader

 I am honored to work with My Scoop, a group of such hard working women. -Haisley Smith, Marketing Director Brownell Travel

You all are an inspiration to young women. - Denise Knox, owner Private Gallery

I was truly blown away by My Scoop. Your idea of targeting the young woman, particularly the fashionista set and offering special events is a most unique and clever idea. -Ann Vroch, community partner with Magic Moments

I have read your bio and several others and am quite impressed with your experience and that of your staff. I know I will enjoy checking out the scoop in the future. -Libby Adkins, reader 

Upon moving to the South, I found several stores that I just love through My Scoop! - Kelly McCaleb, reader

Partnering with My Scoop for their My Favorite Things Holiday Party allowed us to create brand awareness for our stationery business by including our products in their giveaways.  As a growing small business we are grateful for unique opportunities to reach our target market. -Stella Schreiber, Co-Owner, Little Lamb Design. 

Finally a fun, stylish media source for us chic Southerners! I am addicted to My Scoop. There is nothing else like it. - Mandy Johnson, reader

I met this guy in LA and quickly realized he was from the South. When I mentioned My Scoop, he flipped out because he loves it so much. - Shannon Mayock, reader

I love My Scoop. I read it all the way thru every time! - Natalie Evans, reader

I think your site is superb and you have filled a tremendous void in our region by profiling upscale business and services. Your site promotes what we have here.  - John Pearson, reader

The event was absolutely fabulous!!! I was so impressed with everything – you and your team did an outstanding job. You created a truly fun and elegant event. Everyone I talked with last night had a wonderful time and thought the event was outstanding. Congratulations! - Leslie Cooper, reader

The event was unbelievable over 250 young women dressed head to toe in designer clothes and even jewelry. If you can get this type of crowd you have an incredible thing going. - Frank Bromberg III, Bromberg and Company advertiser

I really enjoy your fashion comments. - Sally Tseng, designer